Plumbing Website in Northern Kentucky
A new plumbing and drain company in Erlanger, Kentucky needed a website that could compete with established plumbers. We gave each of its services and its main towns a page of their own, and the first lead came in five days after launch.
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This family owned plumbing and drain company opened in Erlanger, Kentucky in 2026. It was started by a Kentucky master plumber who spent seven years as a lead technician at two of Northern Kentucky's largest plumbing companies.
When they came to us, they had a one-page site on a website builder and a brand new Google Business Profile. Here's what we built, and why we built it that way.
The Homepage Hero
When someone lands on a plumber's homepage, they want to know what you do, where you work, and whether other people trust you. So the company's Google and Facebook ratings sit at the very top, above the H1, and the H1 names both halves of the business and the area it serves: Northern Kentucky Plumbing & Drain Services.
Under that are two buttons, one to schedule and one to call, and a blue bar that explains the $49.99 visit fee. The first version of that bar said the fee comes off your bill, which didn't make sense to someone reading it cold, so now it says the fee is waived when you move forward with the service.
Homepage Sections
Below the hero, the homepage follows the order a homeowner's questions come in: what the company fixes, what customers say, who's doing the work, what it costs, and where they go. The services sit in an accordion, twelve rows that each open to a short description, and the reviews section pulls together what customers wrote on Google, Facebook and Thumbtack.
Before deciding what else belonged on this page, we looked at 14 plumbers' homepages. Eleven showed coupons and eight showed a warranty, so this one has a section for both: 10% off for first-time customers, seniors, military members and veterans, the $49.99 visit, one flat price before any work starts, and a one-year labor warranty.
Service Pages and Town Pages
One page can't rank for everything a homeowner searches. Someone in Florence with a leaking water heater and someone in Union with a backed-up drain are searching for different things, so we built eleven service pages and a page for each of the first six towns: Florence, Union, Erlanger, Fort Mitchell, Highland Heights and Maysville.
Every town page starts with what people who live there already deal with. Union gets its water from the Boone County Water District, Maysville runs its own water plant, 4 in 10 Fort Mitchell homes were built before 1960, and the City of Florence owns the water line up to the meter. None of the competing plumbers' town pages we checked named the local water utility or how hard the water is.
Headings Written the Way People Search
Every heading tells the reader, and Google, what that section covers. On a service page the service is in nearly every heading, and on a town page the town is. Here's the Florence page from top to bottom:
- H1: Plumber Near You in Florence, KY
- H2: Plumbing Services in Florence, KY
- H2: What We Fix in Florence Homes
- H2: Water Heater Repair and Replacement in Florence
- H2: Water and Sewer Lines in Florence
- H2: Hard Water and Water Softeners in Florence
- H2: How Much Does a Plumber Cost in Florence?
- H2: Towns Near Florence We Serve
We mix the shapes on purpose. Most headings are plain labels, and a few are real questions people type, like the cost one. Headings that read like slogans, or questions nobody searches for, came out.
The Mobile Layout
On a phone, the header stays at the top of the screen the whole way down the page, with a call button, the menu and a Schedule Now bar. It takes up about 15% of the screen, so it's always there without crowding the page.
The homepage doesn't have a form. Its buttons go straight to the contact page, while every service page and town page has its own request form, so someone reading about water heaters can ask about theirs right there. Calls and forms are tracked, so we can see which page every lead came from.
Results So Far
The site went live on October 29, 2026. Within three days, Google had all eleven service pages in its index, and on November 3, five days after launch, the company got its first lead from the new site.
Visit the live site